Calculate markup from cost and selling price
Enter the product cost and selling price to see the profit and markup percentage.
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Markup Calculator online
Enter the product cost
Result
Profit
$40.00
Markup
66.67%
With a cost of $60.00 and a selling price of $100.00, the markup is 66.67%.
How it works
This markup calculator lets you calculate percentage markup from cost and selling price, or find the selling price required to apply a target markup. Useful for ecommerce stores, freelancers and small businesses.
Practical examples
Find the selling price from a target markup
If you want a 50% markup, enter the product cost and target markup to calculate the selling price.
Compare markup and margin before pricing a product
Use markup to understand the increase over cost, then compare it with margin to avoid pricing mistakes.
FAQ
How do you calculate markup?
Markup is calculated by dividing profit by cost and multiplying the result by 100.
What is the difference between markup and margin?
Markup measures the increase compared to cost, while margin measures profit compared to the selling price.
How do I calculate selling price from a target markup?
Multiply the cost by 1 plus the target markup expressed as a decimal. For example, with a cost of $60 and a 50% markup, the selling price is $90.
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